September 13, 2022
Full Article: https://thespun.com/more/top-stories/how-nil-opened-door-for-usa-natural-patches-to-strike-deals-with-several-d1-conferences
Name, image and likeness deals haven’t just opened the door for student-athletes to make a profit, it has allowed certain companies to maximize their potential.
For former Hofstra basketball player Jerry Castello, the approval of NIL deals has allowed him to spread the word of his B1 Performance Patch.
Castello founded the B1 Performance Patch in 2013. The key component inside the patch is Vitamin B1, also known as Thiamine. When it comes to benefits, Thiamine is packed with them.
“It improves your eyesight, it improves your blood flow, it improves your central nervous system,” Castello told The Spun.
According to WebMD, Thiamine is used to “boost the immune system, reduce heart disease, and improve athletic performance.” The last part is key for athletes around the world.
Despite the benefits the B1 Performance Patch had to offer, Castello said the National Sanitation Foundation (NSF) wouldn’t test the product. That put a temporary hold on the company’s growth. NCAA teams weren’t using the B1 patch because it wasn’t NSF approved. Once NIL deals were approved, everything changed for Castello and the company.
As the amount of players that wore B1 patches went up, the schools’ interest in USA Natural Patches increased. That eventually led to negotiations.
“If NSF was the killer for me, NIL was the savior,” Castello declared.
As of today, Castello has managed to secure deals with 90 Division 1 schools. The American Athletic Conference (AAC) recently agreed to partner up with B1. The Metro Atlantic Athletic Conference (MAAC), Colonial Athletic Association (CAA), Big South and others have also finalized deals with USA Natural Patches.
Countless NFL players have been seen using the B1 patch. Bills quarterback Josh Allen, Patriots defensive back Devin McCourty and Miami Dolphins linebacker Jerome Baker are just a few notable players who love the product.
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